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New independent spirits brand launches: El Destilado

Three of London’s leading drinks innovators, Michael Sager and Marcis Dzelzainis (Sager + Wilde) and Alex Wolpert (East London Liquor Company), join forces to launch independent spirits brand.

Exploring the spirits of Latin America, the first El Destilado collection launched in November 2018 with a lineup of thirteen agave and sugar cane distillates from Mexico.

El Destilado was born out of the team’s time spent travelling in Latin America and a shared desire to curate a collection of spirits that express the terroir of the unique places and producers they encountered. Working directly with small, independent producers, El Destilado presents a diverse range of spirits that express the distinctive space, history, time and environment in which they are created. Produced on a small scale, with batches ranging from 70 to 420 bottles, El Destilado’s range captures the ephemeral and unique nature of each spirit, offering an ever-evolving collection of limited edition distillates.

Design is central to El Destilado’s producer-led approach, with a focus on creating a clean, transparent vessel that brings provenance, people, places and processes to the fore. Created by El Destilado’s Creative Director, Charlie McKay, the design avoids stereotypical cultural iconography, presenting a minimal aesthetic that distinguishes it in the market, making each bottle a sought-after and striking addition to the bar.

The first collection features eleven agave and two sugar cane distillates from Mexico. The agave distillates all come from mezcaleros working outside the confines of Mexico’s Mezcal Regulatory Council, using ancestral techniques to create non-D.O. spirits that are pure expressions of ancient, artisanal methods. This inaugural El Destilado collection is priced between £35 and £120 per 500ml bottle, dependent on the spirit. The first collection is available now through Speciality Drinks and The Whisky Exchange.

For further information or images please contact Rachael on rachael@toniccomms.co.uk.

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