The Tonic Pay It Forward campaign was set up in direct response to the growing levels of hunger and food insecurity in the UK. 

It's in such juxtaposition to the abundant hospitality scene we are fortunately immersed in, and at Tonic we are compelled to try and make a positive change.

An intrinsic part of our work is to book in media and influencers to experience brilliant meals at our clients’ venues, on the house, and we’re very often fortunate to enjoy this hospitality ourselves.

The Tonic Pay It Forward format is simple: every complimentary meal given-to or facilitated-by Tonic since 22 October 2020 has been matched by donating a meal to someone hungry, and we pledge that it will forever remain an integral part of our business. We have huge ambitions for this - we want to raise as much money as possible and to connect the disparate food experiences in London and beyond.

To date we have raised a total donation of £5,697* - this is just the start. 

Such is the power of our community, and the calibre of people and companies we partner with that alongside our donations many clients, journalists and friends have been energised by the initiative and joined us too. To all of you committed to creating positive change too, we’re proud to have you alongside us.

So far, we have raised funds for The Trussell Trust who “support a nationwide network of food banks and together we provide emergency food and support to people locked in poverty, and campaign for change to end the need for food banks in the UK”.

From January - March 2021, we raised money for Magic Breakfast who help to ensure that around 167,000 children have access to a healthy breakfast every school day. 

During the spring months of March - May 2021, we then raised money for Made In Hackney, who since the start of 2020 have provided over 70,000 culturally diverse meals to households in need of support in their local community.  

From May onwards, we will be raising money for Carib Eats, a community project and network of recipients, volunteers and supporters. The Carib Eats Community delivers Caribbean food across Hackney to those who are isolated and need support, and takes the time to stop, connect and chat. Founded at the beginning of the pandemic, they have since delivered 3,000 meals, made 2,000 check-in calls and support 72 people a week. With extra support, the community wishes to expand to support their growing waiting list.

Please consider joining us and sign up to take part here.

*£5,697 donated to cover the period of the 22nd October 2020 to 1st May 2021.