The Tonic Pay It Forward campaign was set up in direct response to the growing levels of hunger and food insecurity in the UK. 

It's in such juxtaposition to the abundant hospitality scene we are fortunately immersed in, and at Tonic we are compelled to try and make a positive change.

An intrinsic part of our work is to book in media and influencers to experience brilliant meals at our clients’ venues, on the house, and we’re very often fortunate to enjoy this hospitality ourselves.

Eighteen months in and we're proud to have raised and donated over £15,000* to our chosen charities (The Trussell Trust, Magic Breakfast, Made In Hackney, Carib Eats, The Soup Kitchen and E5 Baby Bank). 

The Tonic Pay It Forward format is simple: every complimentary meal given-to or facilitated-by Tonic since 22 October 2020 has been matched by donating a meal to someone hungry, and we pledge that it will forever remain an integral part of our business. We have huge ambitions for this - we want to raise as much money as possible and to connect the disparate food experiences in London and beyond.

Such is the power of our community, and the calibre of people and companies we partner with that alongside our donations many clients, journalists and friends have been energised by the initiative and joined us too. To all of you committed to creating positive change too, we’re proud to have you alongside us. You can always make a donation directly here

To hear more about our fundraising and how you can help you can sign up here.

*over £15,000 donated to cover the period of the 22nd October 2020 to 31st May 2022.