Tonic Communications

Sub Cult City sandwich shop now open

Award-winning sandwich kings SUB CULT have opened their much-anticipated first bricks and mortar site in the heart of the City

Award-winning sandwich kings Ben Chancellor and Gareth Phillips, AKA SUB CULT, opened their much-anticipated first bricks and mortar site in the heart of the City on Wednesday 19th June.


Located on London’s famous Watling Street, just 5 mins’ walk from Bank station and under the gaze of St. Paul’s cathedral, the new permanent shop is situated on the street is where it’s believed the legendary Queen Boudicca is to have been defeated by the Romans. The site offers a takeaway counter for those busy City workers looking for breakfast through to lunch on-the-go, as well as offering 14 covers inside. The inaugural Sub Cult shop builds upon five years of street food experience, over which sandwich heroes Ben and Gaz have served up the capital’s most popular subs from their gazebo, ‘Soul Roller’ van and more recently two shipping containers. Hungry Londoners have eaten their wares at their previous pop-up outposts at Broadgate and Boxpark, plus Maltby Street, Streetfeast and Brockley Markets; where the boys honed their craft and built a loyal customer base and strong social media following. This experience has laid the foundations for the boys to step up to the plate and bring their award winning fare to the City massive!


Open Monday to Friday from 7am, Sub Cult’s new City shop offers gourmet hot sub sandwiches made fresh to order using Rinkoff’s U.S. deli-style sub rolls. Breakfast is served daily from opening until 11am, with signature brekkie subs including the ‘Skandi Sub’ – oak smoked salmon, cream cheese, beetroot kimchi and dill; the vegan ‘Sub-Conscious’ – seared seitan, harissa, wilted spinach and roasted peppers; and the Sub Cult take on the classic english fry up, the ‘Sub Contractor’ – streaky bacon, white pudding and a baked egg. Then, weekdays from 11am - 6pm, customers can enjoy fan favourites such as the ‘The Rodeo Sub’ – bavette steak, truffle mayo, onion jam, chilli oil and parmesan or the award winning ‘Sub Marine’ - slow cooked pork, marinated calamari, salsa verde mayonnaise crackling and torched scallops, hand-dived sustainably in Brixham, Devon by Brittannia Shellfish.


New subs on the menu include the ‘Subano’, Sub Cult’s take on a Cubano, with roast pork, honey glazed ham, swiss cheese, smoked chilli mayonnaise and Pama Creations pickles; and the ‘Queen Bee’, a new special paying homage to Queen Boudicca, which comprises slow roasted chicken, smoked ham hock, wild garlic aioli, Wilderbee’s Urban Chilli Honey with a cheddar and chive crumb.


Sub Cult’s ‘Subterranean’, named ‘Best Vegetarian’ at the British Street Food Awards in 2015 and featuring braised Portobello mushrooms, truffle mayonnaise, stilton, roast garlic and thyme will also be on the menu; alongside the vegan ‘The Black & Blue’ - featuring seared Seitan, braised Portobello mushroom, vegan Hellman’s truffle mayo, chilli oil, onion jam and vegan blue cheese from Brixton vegan cheesemongers La Fauxmagerie. Morning pastries from family-run east end bakery Rinkoff’s, sweet treats from streetfood stablemates A Pie Party, plus salads and tater tots echoing Sub Cult’s NYC-inspired roots, complete the menu.


On the launch, Co-founder and Director Ben Chancellor comments: “This really feels like a coming of age moment for the Sub Cult family. From a gazebo to our van to kitchen residencies and shipping containers, to now arrive at this! Our first bricks and mortar premises. A lot of dreams have been fulfilled with this venture so it’s a pinch yourself moment to be anchoring at such a buzzing spot in ye olde City Of London. We can’t wait to serve up our Subs to our fans and new customers, with an appropriate soundtrack of sub culture classics, of course!”


Over the last five years, Sub Cult’s sandwiches have garnered a cabinet full of awards and accolades including Time Out’s ‘London’s Best Sandwiches’ and ‘Top Ten Streetfood Traders’ along with inclusions in ‘London’s Best Sandwiches’ by the Evening Standard, to name but a few. Ben and Gaz have also won two British Street Food Awards including ‘Best Sandwich’ and have collaborated with several Michelin starred chefs, including Tom Sellers and Tom Aitkens. Sub Cult are proud to work with the best of London’s suppliers including Flock + Herd butchers, Britannia Shellfish and use bread from Rinkoff’s Bakery, with gluten free bread provided by Rana’s Bakery.


Inspired by the Sub Cult name and philosophy, interiors reference Mod, Rave and Two-Tone culture with strong graphics, clean monochrome lines and a double height gallery wall of images and quotes showcasing various music subcultures and sartorial styles. Block1: Design (Blacklock, Butchies, Gunpowder), who've previously worked with Sub Cult on the design aesthetic through their pop-ups at Broadgate Circle and Boxpark Shoreditch, have worked with the duo to design the space and evolve previous concepts for this new permanent City-based site.

Sub Cult City opened on Watling Street in the City on Wednesday 19th June.

www.subcult.com
@subcultsubs
#SUBCULT

Sub Cult
82 Watling Street
London
EC4M 9BX

Opening hours:
Monday-Friday 7am-6pm

For more information or imagery please contact yasmin@toniccomms.co.uk

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